Crone Agency

Player representation, branding & communication

Crone Agency is a fully licensed FIFA and DBU agency, founded in 2024 by Morten Crone Sejersbøl. We work to help ambitious players realise their full potential — both on and off the pitch.

Scroll down ⌄

Latest news

Values

Trust

Our relationships are built on reliability and loyalty — players know we stand by them.

Integrity

We play by the rules and act with professionalism and respect — doing what's right, not what's easy.

Honesty

We speak openly and truthfully, even when it's difficult. Transparency builds trust.

Ambitions

We are ambitious and committed to achieving the highest possible standards through dedication and long-term effort.

Services

Player Representation

We manage every step of a professional journey — from contract negotiations to long-term career strategy. Our goal is to create the right opportunities at the right time, ensuring growth and stability both on and off the pitch.

Communication & PR

Being able to handle the media is important — so is making yourself visible for the right reasons. We help players communicate their values and performances clearly, advising, planning, and executing when needed.

Mentorship & Guidance

Once the plan is set, we stay close — guiding, adjusting, and making sure every step supports the goals we've set together. We're proactive partners who help players stay focused, balanced, and ready — both mentally and physically.

Network & Outreach

Through trusted relationships across Europe, we connect you with the clubs and people who fit your ambitions. We don't chase transfers — we build the right moves that make sense for your career and your life.

Branding & Communication

Alongside player representation, Crone Agency works with branding, public relations and strategic communication for professional footballers and leading international brands. Over the years, our clients have included Joachim Andersen — who remains a close part of the Crone Agency family — Marcus Ingvartsen and Emiliano Marcondes, as well as global brands such as Red Bull, La Liga and Hummel.

This expertise is fully integrated into our representation, ensuring that every player benefits from professional support both on and off the pitch.

Morten Crone Sejersbøl

Morten Crone Sejersbøl

Crone Agency was founded in 2024 by Morten Crone Sejersbøl. As a fully licensed FIFA Football Agent, Morten combines nearly two decades of experience in football, media, and strategic communications to help players make the right decisions — on and off the pitch.

Morten holds a Master's degree in Journalism and Danish, and has more than 15 years of experience from leading national media, including roles as sports editor at B.T. and Berlingske, journalist at Ritzau, Jyllands-Posten, and Viaplay, and Director at Scandinavia's largest communication agency, Geelmuyden Kiese.

This background gives him a large network and a distinctive understanding of negotiation, communication, and reputation management in modern football.

Players

2003

Gustav Højbjerg

Sandefjord Fotball
Left Fullback / Wingback
2004

Jonathan Mathys

Akademisk Boldklub
Forward / Winger
2010

Villiam Krone

HB Køge U17/U19
Forward
2002

Viktor Højbjerg

Aarhus Fremad
Goalkeeper
1995

Aris Vaporakis

B.93
Goalkeeper
2002

Casper Mols

HB Køge
Goalkeeper
1999

Marco Vesterholm

Akademisk Boldklub
Central Midfielder (No. 6/8)
2005

Ruben Minerba

FA 2000
Central Defender / Holding Midfielder
2003

Sebastian Brodersen

Free Agent
Central Midfielder
2003

Elias Rusborg

FA 2000
Central Defender
2011

Oscar Juul Østergaard

Lyngby BK U17
Right Fullback / Wingback
2011

Almir Aruni

HIK U17
No. 10 / Winger
2011

Bertil Norup Laufer

HIK U17
Central Defender
2011

Sebastian Ebbensgaard

Randers FC U17
Central Midfielder

Contact

Blegdamsvej 32, 2200 Copenhagen N